Art Direction + Design
With a passion for design and food, my creative work, both for clients and self-initiated projects, is adorned with advertisings and designs centered around food, and of course, more than food, showcasing creativity and irresistible charms.
Insight: Fallsview offers more fun and entertainment than its competitors south of the border.
Idea: Create a visual juxtaposition between Canada and America using everyday items to divide the billboard horizontally.
Visuals:
The top of a cupcake north of the border / The bottom of the cupcake south of the border.
A popsicle or ice cream north of the border / A popsicle stick or ice cream south of the border
Flowers north of the border / Roots. dirt, and insects south of the border.
Headline: Everything is better north of the border.
Tag: Fun north of the border
