CLIENT: Kiju Juice

OBJECTIVE: Kiju Juice brand launches their new flavors and new package(product line) of Kiju Apple Juice and Kiju Pear Juice.

STRATEGY: Introduce the idea to the audience that the juice is 100% fresh and make the fruits love to drink. 

Concept: A splashed pear/apple juice has formed a shape into a pear and an apple, trying to reach the straw for the pear/apple juice.